Band 9 model answer
Within little more than a decade, social media has fundamentally reshaped how humanity converses, from family chats to global movements. Although these platforms have undeniable virtues, I contend that their drawbacks, on balance, slightly outweigh the benefits as communication tools.
The positive contributions are substantial. Social media dissolves distance, allowing relatives on different continents to share daily life instantly and enabling marginalised groups to find community and raise their voices. It has also accelerated the spread of information during emergencies and given ordinary people a platform once reserved for the powerful, broadening public debate in genuinely democratic ways. Activists and small businesses alike can now reach audiences that traditional media would never have granted them.
However, the very features that make these platforms powerful also distort communication. Conversations increasingly unfold in public, performed for an audience and reduced to brief, reactive posts that reward outrage over nuance. This environment fuels misinformation, online hostility and a corrosive culture of comparison that harms mental health, particularly among the young. Algorithms compound the problem by funnelling users into echo chambers that harden opinion rather than broaden it. Paradoxically, although people are more 'connected' than ever, many report feeling lonelier, as fleeting digital interactions crowd out the slower, richer exchanges that sustain real relationships.
Weighing these forces, I conclude that the costs narrowly prevail, not because connection itself is harmful, but because the dominant design of these platforms encourages shallow and divisive communication. The remedy lies in using social media more mindfully and in pressing companies to prioritise wellbeing over engagement. Until that happens, the transformation it has wrought, for all its conveniences, leaves our communication poorer in depth even as it grows in reach.
Examiner’s notes
- Task Response: the essay delivers a clear, nuanced verdict on the benefits-versus-drawbacks question ('costs narrowly prevail') and supports it throughout rather than sitting on the fence.
- Grammatical Range: sophisticated structures appear naturally, including the fronted adverb 'Paradoxically' and the contrast 'poorer in depth even as it grows in reach'.
- Lexical Resource: strong collocations such as 'dissolves distance', 'corrosive culture of comparison' and 'fleeting digital interactions' enrich the argument with precision.